Writing off Mondays

I had lunch the other day with a pal who’s in the news business, and we spent most of our time hashing over the sorry state of the industry. At one point I predicted that in 2009 a big daily paper somewhere would close down, and that another would become a trailblazer by announcing it would no longer print a Monday paper, opting instead for an online edition only.

When I returned home after lunch, I discovered I’d gotten one detail wrong. Turns out The Christian Science Monitor announced the very same day that it will go exclusively to online editions in 2009 — not just on Mondays, but every weekday. Its weekend paper will still be printed, albeit as a magazine-style offering.

I think that announcement offers a peek into the future. The number of newspapers publishing printed editions seven days a week will be reduced to a handful much more quickly than you think. My friend already wonders why the Raleigh News & Observer, the newspaper she’s read all her life, even bothers with a Monday edition anymore. She’s right: It’s thin and flimsy, with almost nothing to make it worth fetching off the sidewalk.

But any newspaper executive these days is like a cartoon character standing on an ice floe that has suddenly cleaved itself in two, leaving him with a foot on each half as they slowly drift apart, paralyzed by indecision because he doesn’t know which way to jump. Publishing and delivering a print edition is an expensive proposition, and advertising revenue is fading fast (as is circulation). The executive knows that’s not the ice floe to go with — but something like 90 percent of the industry’s income still comes from the print edition. The other floe is the better long-term bet, but for the moment it’s not big enough to keep him above water.

That’s why a game-changing step is in order right now. The N&O, or another paper somewhere with an equally limp Monday edition (which is to say, just about every other paper in America), should sacrifice that day’s paper as a tentative step toward the future. Eliminating that edition will save newsprint costs (typically the second-highest expenditure on the balance sheet, after payroll) and distribution costs. Also, staff could be reduced. Sure, the advertising revenue from that edition would evaporate, but it’s not much in the first place and there’s a good chance some of it would simply shift to another day rather than disappear altogether. The ultimate goal would be to find the right mix of printed editions and online-only editions, รก la the Christian Science Monitor — maybe having an actual newspaper on ad-heavy Wednesdays, Saturdays and Sundays, for instance, and online editions the rest of the week.

The race-against-the-clock alternative — which almost all newspaper executives seem to favor — is to stick with their cost-intensive, seven-day print editions until the Internet hopefully becomes the cash cow their publishing operations once were.

Under that strategy, the first half of my prediction for 2009 may well come true.

4 Responses to “Writing off Mondays”

  1. miss margot Says:

    and now there’s this: http://www.fayobserver.com/article?id=308921. Fayetteville Publishing slashing jobs. Where will it end?

    Your pal,

    Margot.

  2. BP Says:

    Sad about the Christian Science Monitor. One of my favorite papers when I was in college. I still visit the online version.

    Frankly, if the N&O went to online it wouldn’t help. I’m not sure they have much of a handle on the technology. I only go to their site if I need to search the archives and that can be very frustrating. Most of my online news reading comes from other sites. They do some good state and local reporting, though how long that will last with the cuts is anybody’s guess. The Monday edition is very thin, but with the comics it gets me through my first cup of coffee, which is important.

    They’re not very good at business either. My wife, who runs her own business, wanted to place a help wanted ad. The N&O quoted $450 for a simple 2 line ad running one week. They did quote a one-time print only ad on Sunday for $250. This would be pushing it if it was easy to get an ad in the paper, but considering the hoops she had to jump through it’s highway robbery. She turned around and for $120 got a 14 day Monster.com ad with all of the great employer tools Monster offers. If $450 is what the N&O values for about half of a column-inch they are wasting serious money on some of the dreck they print. And yes, I know all about fewer subscribers means fewer papers printed and higher costs, but they did sort of bring it all on themselves.

    I’ll probably continue getting the paper, but I intend to complain about it.

  3. Doug Says:

    Hold on a minute!!! If they eliminate the Monday paper how will I be able to get the box scores from all the major league baseball Sunday doubleheaders?

    Damn those who would try to drag me into this newfangled era.

  4. G.D. Gearino - Words Assembled Well - Raleigh, NC » Blog Archive » A prophecy fulfilled (almost) Says:

    […] You may recall that a couple of week ago I predicted that an American newspaper somewhere would soon abandon its Monday edition, being the first to break the taboo that daily publication is sacrosanct. Over the weekend, the News Sentinel in Knoxville, Tenn., announced that its Monday paper will be reduced to a “quick-read edition” consisting of two sections: A news section and a sports section, along with whatever classified advertising the paper has bamboozled from people who haven’t heard about Craigslist. […]